Contrary to all the reports, Ajay Devgn’s Shivaay has performed well at both the single screen theatres and the multiplexes…
Ajay Devgn, Erika Kaar and Sayyeshaa‘s Shivaay was one of the most anticipated films of the year and once it released people were floored by the breath taking visuals and stunning action sequences. However, being an action film, the trade and people expected the movie to be a HIT in the single screens. Trade analysts like Taran Adarsh even mentioned in their tweets how Shivaay was performing well at the single screens, however nobody mentioned how well it was performing at the multiplexes. If you were wondering about this too, then let me tell you that Shivaay has performed equally well at the multiplexes too. Yes, Ajay Devgn’s movie has performed better at the single screen theatres, but the multiplexes haven’t been far behind. In fact, during the second weekend, Shivaay has fared better at the multiplexes.
As a source close to the movie revealed to us, “Contrary to all the reports, Ajay Devgn’s Shivaay has performed well at both the single screen theatres and the multiplexes. While the movie had done very well at the single screens throughout the first week, it was the multiplexes that raked in more money for Shivaay during the second weekend.” So looks like after single screen theatres, Ajay Devgn’s Shivaay has won the hearts of multiplex goers as well.
When we called up our trade expert – Akshaye Rathi (exhibitor and distributor) to know about the single screen-multiplex share in Shivaay‘s collections, “I don’t think that Shivaay has performed better at the multiplex than the single screens, but in fact, there has been a fair balance between the two. And between, Ae Dil Hai Mushkil and Shivaay, the latter has performed better at the single screens. Whether it is Shivaay or any other action film, the performance of the movie at single screens for such mass entertainers is always better. However, there has been a fantastic balance between the two (single screen and multiplex collections).” This means that Shivaay has done well at both the cinema centres and has won the hearts of people at both the single screens and the multiplexes.
Anyway, what do you guys have to say Ajay Devgn’s Shivaay? Tell us about your thoughts in the comments section below! Also check out what other people had to say about the movie in the video right here: